Since the Covid-19 pandemic struck, this 'escape to a country village' appeal has only increased, with real estate consultants Knight Frank reporting the highest number of sales in the country market for 15 years, with the number of buyers desperate for a country life registering for property alerts up by 35% in 2021.įrances Clacy, an analyst at Savills, said: "People want villages that have a bit of everything, from schools to stunning countryside, with accessibility to cities and transport infrastructure. READ MORE: There's a rare chance to buy a beach hut at a stunning location in Wales Additionally, 57% said the demand came from those who could not buy where they wanted. Living in an idyllic country village is a lifestyle and property dream for many people, with the data also revealing that high numbers of people are prepared to spend thousands of pounds on rent in countryside spots, in some cases for years, until a suitable home in their desired village location becomes available.Īround 60% of Savills estate agents reported a rise in demand for rental homes in the most desirable countryside locations during the Covid-19 pandemic and beyond. Recent research by Savills, exclusive to The Telegraph, reveals the most desirable villages in each ceremonial county, based on the combination of highest house prices, best lifestyle amenities, connectivity and chocolate-box appeal.A list of the 54 'poshest' villages in the UK, based on factors including house prices, lifestyle amenities, connectivity, and 'chocolate-box appeal', was compiled by the Telegraph using data from Savills Estate Agents, but could you actually live in one of them? History and a strong sense of identity and community spirit are important, too.
Less well-trumpeted factors count too, such as the main road through the village should only lead to other villages,” Clacy adds.īut on top of that is the juxtaposition of an authentic architectural aesthetic (the older the better) around a green, with on-trend amenities such as yoga studios, cycling shops, running clubs and general stores that deliver homemade ready meals and veg boxes, and provide zero-waste refill stations for household products. “People want villages that have a bit of everything, from schools to stunning countryside, with accessibility to cities and transport infrastructure,” she says. So what is it about these villages that drives such demand? The traditional criteria still apply, says Frances Clacy, analyst at Savills. And Knight Frank has this week reported the highest number of sales in the country market for 15 years, with the number of wannabe buyers registering up 35 per cent last year. Many prospective buyers are choosing to rent in the high-end country markets while they wait for a property to become available in their chosen area so as to be chain-free when properties in the desirable villages become available. And 57 per cent said that the demand was coming from those who were unable to buy where they wanted. In fact, 60 per cent of estate agents working for Savills across the country reported a rise in demand for rental homes in the most desirable countryside locations during the pandemic.
High numbers of households are spending a fortune renting in lesser locations for months, and possibly years, until a suitable (or even unsuitable) home in the right village comes up. Postcode snobbery is nothing new in the central London housing market, with multi-millionaire homebuyers waiting for an address to become available on Abbeville Road in Clapham, say, or Kensington Park Gardens in Notting Hill.īut it is now rife in the countryside, too.
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